Service
Conversion Tracking & Lead Attribution
A clean measurement layer: GTM, GA4, ad platform conversions, call tracking, click-ID capture, and CRM-to-ad-platform feedback.
The business problem
Duplicate conversions, missing click IDs, and untracked calls make every optimization decision a guess — and teach ad platforms the wrong lessons.
Implementation process
- 1Tracking audit and conversion inventory
- 2GTM container and GA4 event design
- 3Click-ID and UTM capture into the CRM
- 4Call tracking setup
- 5Offline conversion imports for qualified leads and contracts
- 6De-duplication and QA
Deliverables
- Measurement plan
- GTM container
- GA4 configuration
- Offline conversion workflow
- QA checklist
Metrics we report
- Tracked vs CRM lead match rate
- Duplicate conversion rate
- Attributed qualified leads
- Attributed contracts
A good fit for
Investors running ads without trustworthy dataTeams switching CRMsAccounts using Smart Bidding
Related case studies
Case studies for this service will be published once results are verified. Browse the client portfolio.