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MotivatedLeads PRO

Service

Meta Ads for Real Estate Investors

Creative, audience, and form strategy for Facebook and Instagram, connected to Pixel + Conversions API and fed with qualified-lead signals.

The business problem

Meta can deliver lead volume cheaply, but without qualification and feedback loops the algorithm optimizes for people who fill forms — not people who sell houses.

Implementation process

  1. 1Account, pixel, and Conversions API audit
  2. 2Housing special ad category compliant targeting plan
  3. 3Creative angles for distressed and motivated sellers
  4. 4Lead form vs landing page testing
  5. 5Qualified-lead feedback events
  6. 6Creative refresh and scaling cadence

Deliverables

  • Creative brief and ad variations
  • Pixel + CAPI event map
  • Qualification questions for forms
  • Weekly performance report

Metrics we report

  • Cost per lead
  • Qualified lead rate
  • Contact rate
  • Cost per qualified lead
  • Cost per appointment

A good fit for

Investors who want volume beyond search demandTeams with SMS/call follow-up in placeMarkets with limited search volume

Related case studies

Case studies for this service will be published once results are verified. Browse the client portfolio.