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MotivatedLeads PRO

Service

Google Ads for Cash Home Buyers

Search campaigns structured by market and seller intent, optimized toward qualified leads and downstream outcomes instead of raw form fills.

The business problem

Seller searches like "sell my house fast" are expensive and crowded. Broad keywords, weak negatives, and form-fill optimization often produce clicks and junk leads instead of sellers you can actually buy from.

Implementation process

  1. 1Account and search-term audit
  2. 2Seller-intent keyword map and negative keyword framework
  3. 3Market / county campaign structure and budgets
  4. 4Ad copy and extension testing
  5. 5Conversion tracking and offline conversion imports
  6. 6Weekly search-term pruning and bid strategy tuning

Deliverables

  • Campaign architecture document
  • Keyword + negative keyword lists
  • Ad copy library
  • Conversion action setup
  • Weekly performance report

Metrics we report

  • Search impression share
  • Cost per lead
  • Cost per qualified lead
  • Lead-to-appointment rate
  • Cost per contract

A good fit for

Cash buyers spending (or ready to spend) on GoogleTeams with an acquisitions rep who can follow up quicklyInvestors expanding into new markets

Related case studies

Case studies for this service will be published once results are verified. Browse the client portfolio.